Watch the latest poultry farming and animal feed production videos from the editors of WATTPoultryUSA, Poultry International, Egg Industry and Feed Strategy magazines. Video topics include, poultry, dairy and pig health and nutrition, poultry production practices, animal welfare, livestock research and disease prevention.

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Poultry industry sowing seeds of doubt with all natural claims

When part of the poultry industry uses "all natural" and "antibiotic free" as marketing claims, it causes the consumer to doubt what the rest of the industry is doing, according to Rich Kottmeyer of Strategic consulting firm.